AD Campaign
WHAT IS AN AD CAMPAIGN?
An ad campaign is a campaign where a companies or charities promote products or awareness through a multiple forms of advertisement to achieve a certain goal that the company/charity has in mind. This could be for more wide-spread recognition of the product which in turn increases the companies profit and sales on an product overall or a awareness campaign which prevents likely causes of deaths like drink-driving.
WHERE MIGHT YOU SEE IT?
There are a variety of forms for consumers to receive advertisements in for many types of items:
TV
Radio
Print
Trailers
TV
Radio
Trailers
CAMPAIGN 1
PRODUCT: Haynes Baked Beans
WHAT HAPPENS IN THE AD?
A monster emerges from the ground from the first Apollo mission from which it kills everyone apart from one astronaut that is hiding. But then the astronaut lets off some gas which makes the monster turn in his direction. From there it cuts to a pitch-line and a image of the Baked Beans can.
WHAT MAKES IT INTERESTING?
The key aspect that makes this ad interesting it the fact that it starts of from using something that historically happened and made it more action-based with aliens fighting the astronauts.
CAMPAIGN MESSAGE
The campaign message they are trying to convey is that baked beans is for everyone as they use humour to justify this through a slogan saying 'Not For Astronauts'.
WHAT HAPPENS IN THE AD?
A monster emerges from the ground from the first Apollo mission from which it kills everyone apart from one astronaut that is hiding. But then the astronaut lets off some gas which makes the monster turn in his direction. From there it cuts to a pitch-line and a image of the Baked Beans can.
WHAT MAKES IT INTERESTING?
The key aspect that makes this ad interesting it the fact that it starts of from using something that historically happened and made it more action-based with aliens fighting the astronauts.
CAMPAIGN MESSAGE
The campaign message they are trying to convey is that baked beans is for everyone as they use humour to justify this through a slogan saying 'Not For Astronauts'.
CAMPAIGN 2
PRODUCT: KIA Car
WHAT HAPPENS IN THE AD?
The main actor of the ad is driving the KIA down an empty street whilst thinking about many different types of scenarios that involve animals and the eco-system.
WHAT MAKES IT INTERESTING?
The key aspect that makes the ad interesting is that fact that it shows many different environments and animals in comparison to other car ads which mainly promote more classy environments.
CAMPAIGN MESSAGE
The campaign message they are trying to convey is that the KIA car is eco-friendly and supports the environment rather then destroy it in comparison to gas-powered cars.
WHAT HAPPENS IN THE AD?
The main actor of the ad is driving the KIA down an empty street whilst thinking about many different types of scenarios that involve animals and the eco-system.
WHAT MAKES IT INTERESTING?
The key aspect that makes the ad interesting is that fact that it shows many different environments and animals in comparison to other car ads which mainly promote more classy environments.
CAMPAIGN MESSAGE
The campaign message they are trying to convey is that the KIA car is eco-friendly and supports the environment rather then destroy it in comparison to gas-powered cars.
CAMPAIGN 3
PRODUCT: KIA K900
WHAT HAPPENS IN THE AD?
The main actor offers a choice between two different cars to which they pick the KIA K900 which then provides a weird experience to the new drivers which persuades them to buy it.
WHAT MAKES IT INTERESTING?
The key aspect that makes this ad interesting is that it uses intertextuality to convey its message. It uses many references from the film 'Matrix' which gives a feeling of familiarity the the viewer as well as give them a better incentive to buy it as they would want a car that is based on a highly-rated movie.
CAMPAIGN MESSAGE
The campaign message is that they want to present the car in a luxurious but weird way to show that its unique as well as practical.
WHAT HAPPENS IN THE AD?
The main actor offers a choice between two different cars to which they pick the KIA K900 which then provides a weird experience to the new drivers which persuades them to buy it.
WHAT MAKES IT INTERESTING?
The key aspect that makes this ad interesting is that it uses intertextuality to convey its message. It uses many references from the film 'Matrix' which gives a feeling of familiarity the the viewer as well as give them a better incentive to buy it as they would want a car that is based on a highly-rated movie.
CAMPAIGN MESSAGE
The campaign message is that they want to present the car in a luxurious but weird way to show that its unique as well as practical.
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