UNIT 18

WHAT IS AN AD CAMPAIGN? An ad campaign is a campaign where a companies or charities promote products or awareness through a multiple forms of advertisement to achieve a certain goal that the company/charity has in mind. This could be for more wide-spread recognition of the product which in turn increases the companies profit and sales on an product overall or a awareness campaign which prevents likely causes of deaths like drink-driving. WHERE MIGHT YOU SEE IT? There are a variety of forms for consumers to receive advertisements in for many types of items: TV Radio Print Trailers CAMPAIGN 1 PRODUCT: Haynes   Baked Beans WHAT HAPPENS IN THE AD? A monster emerges from the ground from the first Apollo mission from which it kills everyone apart from one astronaut that is hiding. But then the astronaut lets off some gas which makes the monster turn in his direction. From there it cuts to a pitch-line and a image of the Baked Beans can. WHAT MAKES IT I...